About The Chi Chi Boutique

Welcome to The Chi Chi Boutique

At The Chi Chi Boutique, we curate womenswear with a focus on capsule collections, elevated staples, and statement pieces. Our style is equal parts boho and boujie, created with the busy entrepreneur and mom boss in mind.

Life and business often overlap, and we believe fashion should flow just as seamlessly. Our collections are designed with versatility and ease at their core—whether you’re showing up for a meeting, working from home, or heading out for a weekend adventure. Around here, Versatility is Queen.

We’ve become known for:

• An eye for fit and value
• Bold statement pieces
• Chic resort collections that bring a touch of sparkle and boho-beach vibes to your everyday reset

Because let’s face it—life can be serious, but fashion shouldn’t be. There’s no such thing as too much sparkle or too much sunshine in your style.

More Than a Boutique—It’s an Experience ✨

Shopping Chi Chi isn’t just about the clothes—it’s about the experience. We make style simple, fun, and accessible by bringing the boutique directly to you:

• Online here at ShopTheChiChiBoutique.com
• Live Sales on social media
• Pop-Ups, Markets & Events across Texas and beyond
• Private Shopping Parties—yes, we’ll literally bring the boutique to your living room for a one-of-a-kind experience with your friends

The Chi Chi Boutique is fashion with flair, designed for women who love to look good, feel good, and live boldly.

 

From Galveston Island to Chi Chi Boutique: A Journey of Fashion, Resilience & Boho-Boujie Dreams

Fashion has always been more than clothing for me—it’s been a language of creativity, confidence, and connection. As a native Texan with roots on Galveston Island, I grew up dreaming about a world beyond my small community and how I could leave my mark on it through style. That passion eventually led to the creation of The Chi Chi Boutique—a boho-boujie brand built on resilience, independence, and the belief that fashion should feel like freedom.

In 2009, I proudly graduated  from the University of North Texas with a Bachelor of Fine Arts in Fashion Design and a minor in Fashion Merchandising. This foundation not only gave me technical skills but also the confidence to carve out my own space in the industry. 

Breaking Into the Fashion Industry

After graduation, I began working for a national merchandising company. There, I gained hands-on experience in:

• Fashion production cycles and approvals
• Trend alignment and market forecasting
• Brand ambassador partnerships
• Factory compliance and quality standards
• Building licensing collaborations

While these experiences sharpened my professional toolkit, I realized something was missing: creative fulfillment. I was helping build someone else’s dream, when I had my own vision waiting to come alive.

The Birth of The Chi Chi Boutique

In 2016, I finally gave myself permission to create something of my own. That year, The Chi Chi Boutique was born. What started as a small side hustle quickly transformed into a thriving brand.The timing was wild—it was one year after my marriage and just one year before motherhood. I like to call that season “two under two,” because I was balancing both a new baby and a brand-new boutique. Over time, The Chi Chi Boutique grew from a creative outlet into a full-scale business that gave me independence and financial security during life’s biggest transitions.

What Chi Chi Represents Today

Nearly a decade later, The Chi Chi Boutique has become more than just a place to shop—it’s an experience. With our signature boho-boujie aesthetic, mobile boutique shuttle, and pop-up events across Texas and beyond, Chi Chi brings style, fun, and connection to women who love fashion with personality.

Every rack, and every curated collection tells a story of resilience, reinvention, and empowerment.

Looking Ahead

The journey is far from over. My focus today is on expanding Chi Chi Boutique through:

• Curated retail experiences
• Strategic partnerships and collaborations
• Establishing a permanent boutique location where women can shop, connect, and feel inspired

Chi Chi began as my dream, but it’s become a shared experience—one that connects women to style, confidence, and each other. And I couldn’t be more excited about what’s next.